Media Unit
Introduction
The Media Unit within JABU’s ICT Centre is the creative engine that propels Joseph Ayo Babalola University’s digital storytelling and branding. Tasked with end-to-end multimedia production, the unit develops high-impact digital assets—from polished videos spotlighting groundbreaking research to eye-catching graphics for campus events. By leveraging state-of-the-art equipment and industry-standard software, the team ensures that every piece of content reflects JABU’s commitment to excellence.
Working closely with colleges, administrative departments, and student affairs, the Media Unit transforms raw concepts into compelling narratives that resonate with diverse audiences: prospective students, current scholars, alumni, donors, and global partners. Whether it is a virtual campus tour, a podcast series on research breakthroughs, or interactive infographics for enrollment statistics, the unit delivers multimedia solutions that drive engagement and reinforce JABU’s position as a forward‑looking institution.
Mission
To craft and disseminate inspiring, top-tier multimedia content that elevates JABU’s brand, fosters authentic connections with its audiences, and showcases the university’s achievements, culture, and vision on a global stage.
Key Services & Capabilities
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Video Production & Editing: From scripting and storyboarding to on‑location filming and post‑production, the Media Unit produces high‑definition videos, such as convocation highlights, faculty interviews, and promotional ads—optimised for web, mobile, and social platforms.
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Graphic Design & Branding: Crafting visual identities through logos, brochures, event posters, and digital signage that adhere to JABU’s brand guidelines; developing templates for presentations, reports, and newsletters to ensure consistency.
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Social Media Management: Curating and scheduling content across Facebook, Instagram, Twitter, LinkedIn, and YouTube; employing analytics tools to track engagement metrics, refine content strategies, and grow follower communities.
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Live Streaming & Webinars: Orchestrating multi‑camera live streams of university events—such as convocation ceremonies, guest lectures, and sports fixtures—using platforms like YouTube Live and Zoom Webinar, with real‑time audience interaction and captioning.
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E‑Learning Media Development: Producing instructional videos and interactive modules for integration into JABU’s LMS (e.g., Moodle), enhancing the virtual learning environment and supporting flipped‑classroom models.
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Podcast & Audio Production: Recording and editing audio series featuring faculty research insights, student projects, and alumni success stories; distributing episodes via popular podcast platforms to broaden JABU’s thought‑leadership reach.
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Photography & Virtual Tours: Capturing professional stills for marketing materials and creating 360° virtual campus tours that allow prospective students and stakeholders to explore facilities remotely.
Objectives
- Multimedia Storytelling
Produce at least 12 flagship video documentaries annually—including research spotlights, student life features, and community outreach stories—to highlight JABU’s impact and innovation.
- Digital Engagement & Analytics
Grow JABU’s social media followership by 20% year‑over‑year while maintaining an average engagement rate of 5 %+ through targeted content campaigns and data-driven adjustments.
- Interactive Web Content
Enrich the university website and e‑portal with dynamic media elements (parallax banners, animated infographics, embedded video carousels) to boost page views and user time‑on‑site by 15% within six months.
- Branded Communication
Develop and maintain a comprehensive digital style guide—covering typography, colour palettes, logo usage, and tone of voice—to ensure consistent branding across all ICT Centre outputs.
- E‑Learning Enhancement
Collaborate with the ICT Training Centre to produce 50+ hours of on‑demand e‑learning media (lecture recordings, tutorials, simulation demos) that support hybrid and online course offerings.
- Event Coverage & Live Broadcasts
Provide full multimedia coverage (photo, video, live stream) for all major JABU events, ensuring accessibility for off‑campus stakeholders and archived recordings for institutional memory.
- Cross‑Unit Collaboration
Partner with the Network and Infrastructure Unit to optimise content delivery (CDN integration, adaptive bitrate streaming) and with the MIS Unit to embed media seamlessly into enterprise platforms, guaranteeing fast, reliable, and secure access for all users.
Staff List
A.E. Alabi
Designation:
Qualifications:
Area of Specialisation:
Email Address: aealabi@jabu.edu.ng
Phone Number: +2348133347441
Phone
08129873675